Weekend Box Office Report

Phil Crone

Blue Valentine
What a long strange trip it's been for "Sonic the Hedgehog." After the initial trailer drop, the internet was on fire with the wailing of fans and gnashing of unnatural CGI teeth, Paramount decided to sink three months and a reported $5M into fixing the animated Blue Blur. The results proved to be a significant boon as "Sonic" was met with solid reviews from critics and got to own a holiday weekend to the tune of $70,002,074, well above what anyone could have imagined after that initial reveal. If you're a conspiracy theorist, you'd think the initial trailer could have been an elaborate, perfectly executed marketing hoax to drum up controversy and play on the "no press is bad press" premise while also securing a more lucrative release timing and getting away from the behemoths that are "Frozen II" and "Star Wars: The Rise of Skywalker" without losing face… But that's only if you're a conspiracy theorist.

Paranormal Activity
Pricing had itself a bit of a doozy this weekend when it came to handling several movies on a four-day weekend, but when it comes to holdovers, I'm not sure a movie has had more variables at play than "Parasite" did this week. It pulled a minor upset in taking home the Best Picture Oscar and it was entering a four-day weekend with two holidays! Good luck finding precedence there, Pricing! Pricing did about the best they could with the information available, pegging "Parasite" at needing to more than triple its previous weekend's gross to compete for the Best Performer Bonus.

By Tuesday, it started to become clear that Pricing may not have been bullish enough, as "Parasite" posted a post-Oscar Monday gross above its Sunday gross and the biggest post-Oscar haul since "The King's Speech" in 2011. The question seemed to be not if "Parasite" would be your BP, but rather how badly would it beat the field. 60% of FMLers included at least one screen of "Parasite," and an astounding 1290 FMLers screened the Most Played Cineplex of "Sonic"/"Parasite" x7. Early weekend angst set in when estimates gave "Jumanji: The Next Level" the BP edge, but those worries melted away as "Parasite" and "Sonic" both got the job done, with "Parasite" taking an easy BP win with $132,938/Bux, nearly $15k ahead of "Jumanji." The MPC once again takes your PC this weekend, grossing $135,530,332 after including $19M in bonuses.

Some final box office notes before we go…

"Jumanji: The Next Level" officially crossed the $300M domestic mark. It is now the seventh highest grossing movie for Sony ever, behind only "Jumanji: Welcome to the Jungle" and every "Spider-Man" movie starring Tobey Maguire or Tom Holland.

"Cats" ends its domestic box office run at $27M just one day before Valentine's Day. Condolences to all who had their plans of spending the romantic day with Mister Mistofolees dashed.

The Wild Boys

It's a light weekend for new releases as we brace for Disney's opening salvo of 2020 in two weeks. Two new releases with modest expectations enter the fray. The first is "Call of the Wild," based on the beloved Jack London novel of the same name. The second is "Brahms: The Boy II," based on the beloved "Boy" franchise that took off like a rocket in 2016, so much so that the producers need the public to know in the title that this is part of the "The Boy Cinematic Universe." Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!