Weekend Box Office Report
Le Man oh Man
No big shocker as "Ford v. Ferrari" takes the top spot at the box office, grossing $31,474,958. It's a little surprising that that opening is currently the best opening of November 2019, a distinction it will be losing probably by midday Friday. "Ford v. Ferrari" was sold on its star-power with Matt Damon and Christian Bale in the title roles. For both, this marks a return to form from a box office perspective. Damon has not had a box office win since 2016's "Jason Bourne," and Bale has not had a win since 2014's "Exodus: Gods and Kings." Finally, that "star-power" argument people like to use for movie openings worked! I guess. (In case you can't tell, I am not a "star-power means big openings" proponent.) For FML purposes, "Ford v. Ferrari" wound up pretty close to projections and finishes midpack in $/Bux value, keeping it out of your Perfect Cineplex.
Christmas Came Early…. Too Early
So the app says the Most Played Cineplex is "Joker"/Blank x7… Ignore that. The real MPC this week was "Ford v. Ferrari"/"Last Christmas" x4/"Zombieland: Double Tap" x3, which was played by just 234 players. After a couple easy weeks for those who track pre-lock data, we had a real brain buster on our hands, and no real consensus to show for it. That said, the plurality of "Last Christmas" players were feeling good on Saturday when early estimates showed it in the lead for the Best Performer Bonus. However, early estimates can just be a cruel look of what might have been, with the BP switching Sunday and staying there.
It's not often that Pricing gives a holdover the kind of pricing that "Playing With Fire" got - just low enough to be an obtainable bar that led to an obvious PC play with "Playing With Fire" getting the rare 8x pricing. You could say Pricing was…. Living on the edge. But I digress. "Playing With Fire" had one more week of a captive family audience before "letting it go" in a week, and it took advantage. "Playing With Fire" grossed $8,332,607, just a 35% drop from last week. That was good enough to eek out a BP win over "Last Christmas" at $70,615/Bux. "Playing With Fire's" gross also pushed it past "Only the Brave's" domestic total of $24M, making it the highest grossing fire fighter movie of the 2010's… Probably. Anywho, congrats to the 97 FMLers who played "Playing With Fire" x8, which grossed $87,660,856 after including $19M in bonuses. ****
Welcome to the FroZone
There are somehow three new releases this weekend, with two having some kind of box office death wish. First is the Chadwick Boseman thriller "21 Bridges," which, I'll admit, probably doesn't have much crossover with our big new release. "A Beautiful Day in the Neighborhood" might though, as some families may have seen that if it wasn't going up against "Frozen II." The original "Frozen" grossed a whopping $400M domestic and $1.2B globally… And two other movies want to open against that?! Ok then. Not surprisingly, "Frozen II" will be a daily split this week. Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!