Weekend Box Office Report
Far From Usable
"Spider-Man: Far From Home" ends Phase Three of the Marvel Cinematic Universe ("MCU") with a bang for Sony but with a whimper for FML. The webslinger brought in only $92,579,212 for the weekend, the first opening weekend in the MCU below $100M since "Ant-Man and the Wasp." However, this did open three days before the weekend in order to take advantage of the 4th of July holiday. Since opening, "Spidey" has amassed a six-day take of about $185M, putting it on par with May 2017's "Guardians of the Galaxy Vol. 2" opening six days. Not bad from that perspective. However, with estimates entering the week above $200M for the six days and $120M for the weekend, none of the three daily splits makes your Perfect Cineplex.
Not the Marvel We Saw Before
Prior to the release of "Avengers: Endgame," the preceeding movie in wide release from the MCU, "Captain Marvel," saw a series of impressive holds right into "Endgame" weekend. 524 players used the same logic as that and played "Toy Story 4" x3/"Aladdin" x1/"Endgame" x4. "Endgame" ended up providing solid value, but it wasn't enough to crack the top 5 of the Best Performer race.
Call Me Al
Pricing had done it's damnedest to keep "Aladdin" out of the PC and BP, but some movies just defy gravity. Just ask anyone around in 2017 about "Wonder Woman." Audiences keep finding "Aladdin," and it keeps delivering in FML, this time with a BP win, hauling in $7,515,649, or $127,384/Bux.
Finding the PC even with the BP and a lineup anchor figured out can still be tricky. Plenty of viable lineups existed with "Aladdin" and top anchor choice "Toy Story 4." You had a pretty good week as long as you used some combination involving multiple screens of both, but the big winner ends up being "Toy Story 4" x 3, "Aladdin" x 2, "Endgame" x 1, "Rocketman" x 1 and "Godzilla" x 1.
Crawling in the Dark
It's not exactly the easiest option of a release week, with spiders to the left and lions to the right after all. Nevertheless, "Crawl" and "Stuber" look to capture an R audience and nab a few bucks in quiet-ish upcoming weekend. Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!