Weekend Box Office Report

Phil Crone

Men in the Red

Going into the month, it appeared that Sony was shaping up for a solid summer, and that was going to kick off with "Men in Black International." The beloved franchise was making its return and reuniting the successful "Thor: Ragnarok" pairing of Tessa Thompson and Chris Hemsworth. What could possibly go wrong? Well… A lot. Pre-week projections had "MiBI" at $40M, but the result is just a shade over $30M at $30,030,000. This isn't too surprising when you consider it's the third week in a row a PG-13 movie from an established franchise had poor reviews and an equally poor box office showing. Oversaturation and low critical quality is dragging down the box office it seems. I think we have a slumpbuster coming next weekend though.

Dead Don't Lose

Last weekend gave us four new releases in FML, but only one was on everyone's mind: "Dead Don't Die." The Jim Jarmush-directed zombie thriller looks to be not long for the FML world, but it made its short stint in FML a memorable one. It was far and away the most screened movie in FML, appearing on 16% of all active Cineplex screens and in nearly half of all active Cineplexes at least once. The cult-fanbase movie didn't need to find that much of an audience, and the $2,540,240 it grossed was more than enough with the low bar it was given by FML Pricing. That number was good for $90,723/Bux and another low-priced runaway Best Performer winner in June.
Not quite as many FMLers seemed tuned into the Perfect Cineplex anchor battle. Over half of FML screened "MiBI," and given how low it went, it did not sniff the PC. Instead, it was last week's (lesser) disappointment, "The Secret Life of Pets 2," that does well enough to anchor your PC of "Secret Life of Pets 2" x2/"Rocketman" x1/"Dead Don't Die" x5, which grossed $85,937,761 after including $15M in bonuses. Despite having to forego the higher-priced "Godzilla: King of the Monsters" for "Rocketman," that combination was still your Most Played Cineplex too, which was played by 373 players.

Story Time

Three new wide releases enter the market this weekend, with the reboot of "Child's Play" and "Anna" fighting with holdovers for whatever scraps that "Toy Story 4" happens to drop. The series that started it all at Pixar is back, but not in its usually customary Father's Day opening. As is usual when one movie appears to dwarf its competition, "Toy Story 4" will be split into three daily offerings. Set your lineup by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!