Weekend Box Office Report
There may have been someone out there thinking that this weekend's box office might be a battle, but "The Secret Life of Pets 2" quieted any of that with an easy box office win. That said, nobody is toasting champagne over at Illumination Entertainment, as "Pets 2" managed to gross only $46,652,580. This marks the first time Illumination opened under $50M since 2011's "Hop." $46M is also over 50% lower than the opening of SLOP's 2016 predecessor.
The hits continue though, as "Dark Phoenix" didn't exactly light a fire in the box office either. With a gross of only $32,828,348, it was also nearly 50% lower than its lackluster predecessor, "X-Men: Apocalypse." Just like we all suspected, the biggest non-Disney opener since May started is … "John Wick 3," opening above "Detective Pikachu," "Godzilla: King of the Monsters," "Pets 2," and "Dark Phoenix." Coupled with the role in "Toy Stary 4" and the recent reveal of Keanu Reeves in "Cyberpunk 2077," we truly are in the Keanu-ssance.
Shockingly to me, the most screen movie this weekend was not our Best Performer winner (more on that in a second). Rather, it was "Avengers: Endgame," which appeared on over 10% of all FML screens and made up 75% of your Most Played Cineplex of "Pets 2" x1/"Endgame" x6/"Brightburn" x1. Sadly, none of those movies ended up in your Perfect Cineplex this weekend.
Sometimes in FML, if you look close enough at the Chatter, the answer will basically be handed to you. That happened this week in Sulli's fantastic Drive-in Report that he publishes every week in the warmer months. This week practically gave you the BP as "A Dog's Journey" was poised to reap 50% of "Pets 2's" drive-in grosses. If you don't think drive-in theaters are still popular, look no further than "A Dog's Journey's" 16% increase over last weekend, checking in at $1,295,280. That number was good for $215,880/Bux and a resounding BP victory where no other movie even crossed $100k/Bux.
It was another strong weekend for "Aladdin" as well, as it continues its march to the FML Hall of Fame. Part of it anchoring its third straight PC has a lot to do with the underperformance of our new releases this weekend, but "Aladdin" did still manage to once again finish near the top in value, taking 4th place and anchoring your PC that was played by 98 people of "Aladdin" x3/"John Wick 3" x1/"Endgame" x1/"A Dog's Journey" x3, which grossed $101,216,465 after including $11M in bonuses.
Dad's One Bad Mother
It's Father's Day weekend in the U.S., and while it isn't a special 4-day weekend, that doesn't mean Dad will be skipping the theater. New options include "Men In Black International," reuniting Chris Hemsworth and Tessa Thompson after "Thor: Ragnarok's" success, and "Shaft," reuniting Samuel L. Jackson and the character Shaft for a movie also named "Shaft." Fun! Two specialty releases also hit the market in "Late Night" and "The Dead Don't Die." Set your lineups by Friday noon Eastern/9 AM Pacific and we'll see you here next week!