Weekend Box Office Report

Phil Crone

End All Be All

What can you really say about "Avengers: Endgame" that $357,115,007 doesn't say? Since FML's inception in 2015, we've seen the top domestic opening weekend record fall three times. Of those three, the largest gap was a little under $40M when "Star Wars: The Force Awakens" took the record from "Jurassic World" in 2015. "Endgame" took the record by just a shade under $100M. $100M! Are you serious right now? The "Star Wars" record stood for three and a half years. I'll take the over on how long "Endgame's" record lasts.

All I can really do to fathom this number is put it in FML context. Remember back in 2016 how amazing "Deadpool's" 4-day weekend of $152M was? "Endgame" had topped that by 6 AM Saturday. How about "Jumanji's" incredible 2017/2018 run to $405M to become the highest-grossing movie in the history of Sony? "Endgame" will probably have that topped by the end of Tuesday.

This may come as a shock, but "Endgame" did manage to eek out a Best Performer Bonus by a mere $60k/Bux over the next place movie, "Breakthrough."

Saturday's Not Alright

Finding the correct day to play would prove to be trickier though, and 682 players opted for two screens of Saturday along with six screens of "Captain Marvel" as the most played Cineplex. Saturday has never won BP when a movie was split in its opening weekend, and that streak remains intact. Saturday ended up second in value.

Gotta Get Down on Friday

As many know at the dawn of FML, Friday was the go to day for splits. After a record-breaking $60M Thursday preview, many thought that Friday would prove to reign supreme again. Despite a scare in the early weekend estimates, Friday made enough to take the BP with an astounding $297,659/Bux. (Which is not a record by the way. "Pitch Perfect 2" still holds the FML $/Bux record at about $328k in the inaugural weekend of FML.) The PC this weekend proves to be a difficult hodgepodge of Friday x1/Saturday x1/"Breakthrough" x2/"Penguins" x3/"After" x1, which was played by just 21 players.

Longshot At a New Champ

Four new movies enter the slate to fight for whatever table scraps "Endgame" leaves as it surely will score another nine figure weekend. "Longshot" and "Uglydolls" stand the best shot at finishing second, with "The Intruder" and "El Chicano" targeting niche audiences. Set your lineup by Friday Noon Eastern/9 AM Pacific and we'll see you next week!