Box Office Estimates for April 26-28
Todd from www.toddmthatcher.com here bringing you my take on a potentially historic weekend ahead as "Avengers: Endgame" looks to set the all time opening record. I'm projecting that it will do just that with about $20 million to spare.
So it's all about which day to play as the MCU epic is obviously a daily show. Last year, it's worth noting that the Sunday double for predecessor "Infinity War" was the way to go and that's certainly a possibility here. However, my calculations put the previous day for a double hitter in more sturdy contention. A Sunday resurgence with my picks is totally feasible.
As for holdovers (nothing dare debut against this), does it matter? It certainly does when it comes to filler. Expect many titles to drop precipitously as multiplexes make room for Iron Man and his mighty friends. The exceptions are likely to be "Captain Marvel" and "Dumbo" as they should get the benefit of the rare drive-in effect and pairings with "Endgame".
That said, I like the "Shazam!" pricing and that's even with taking it down around 53% from the previous frame. We'll see how my daily thoughts progress with this daily pricing, but here's how I have the selected features performing:
"Avengers: Endgame" (Friday) - $120.2 million
"Avengers: Endgame" (Saturday) - $88.1 million
"Avengers: Endgame" (Sunday) - $71.3 million
"The Curse of La Llorona" - $10.8 million
"Captain Marvel" - $8.7 million
"Shazam!" - $7.8 million
"Breakthrough" - $6.3 million
"Dumbo" - $4.8 million
"Little" - $3.9 million
"Missing Link" - $1.9 million
"Pet Sematary" - $1.9 million
"Us" - $1.7 million
"Penguins" - $1.2 million
"Hellboy" - $1.2 million
"After" - $1.1 million
And that has me playing Saturday's "Avengers" 2x along with "Llorona" 2x and "Shazam!" 4x. What say you?