Weekend Box Office Report
Wham Bam Thank Ya Shazam!
When DC announced they were making a "Shazam!" movie, I'm sure a lot of people had a similar reaction to mine: who or what is a "Shazam!?" Answer: a pretty big deal apparently. The original "Captain Marvel" may not have made nine figures like his new namesake, but I don't think any at Warner Bros. is going to complain about $53,505,326 from a relatively unknown property. Given its "paltry" budget of $100M, it looks like "Shazam!" will prove to be a winner for WB in the long run, but it won't be a winner here in FML. Despite finishing second in value this week, "Shazam!" did not make your Perfect Cineplex.
The Captain Makes it Happen
Generally, when a movie in a specific genre opens above $50M, the last thing you want to do is play a holdover in that same genre on even one screen of your Cineplex. Despite "Shazam!" being successful, "Captain Marvel" continued on relatively unabated, dropping just 39.8% to $12,431,803. That number was good for an easy Best Performer win at $89,437/Bux.
What caused "Captain Marvel" to post such a strong weekend? There are a couple possible explanations. First would be the possibility that "Captain Marvel's" audience is now being fueled by less of your traditional superhero movie fans and more of a general female audience. This is similar to what we saw with "Wonder Woman" back in 2017, when it proved to be relatively unaffected by "Spider-Man: Homecoming" and its $117M opening. The other reason could be the much anticipated beginning of "Avengers: Endgame" presales. Needing only six hours to break the day one presales record held by "Star Wars: The Force Awakens," the news bump may have reminded moviegoers "oh yeah, we gotta see 'Captain Marvel' before 'Endgame!'"
Whichever the reason may be is a moot point now, as "Captain Marvel" rocked the FML world and made up seven screens of your PC along with a one screen kicker of "Tyler Perry's a Madea Family Funeral." That combo netted $107,164,812 after including $19M in bonuses. Nice work to the 182 players who cashed in on the PC this weekend!
Four new movies enter the fray, and it seems like a bit of a hodgepodge weekend for everyone trying to get out ahead of the onslaught of blockbusters we're barrelling towards. First up is the R rated reboot of "Hellboy"... Which seems like a great idea in lieu of letting the Oscar-winning director finish his trilogy. Next up is Laika's next offering in "Missing Link," which is sure to review great and enrage movie fans when it underperforms. Next up is "Little," which is the opposite of Tom Hanks' "Big" in just about every imaginable way. Finally, we have the teen drama "Afterthought," which is exactly what it is this week!... Wait, I'm being told it's just "After." Really? Look, only blockbuster horror movies are allowed to have movie titles with this terrible of SEO. Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!