Weekend Box Office Report
Further, Higher, Faster, Richer
"Captain Marvel" once again reigns supreme with a solid second weekend haul of $67,988,310. That represents a drop of roughly 55 percent, which is par for the course with the Marvel Cinematic Universe ("MCU"). Now sitting above $260M domestic, "Captain Marvel" has surpassed "Captain America: The Winter Soldier" for 13th on the MCU leaderboard all time. Given its opening weekend number and similar trajectory, "Captain Marvel" should be knocking on the door of $400M domestic by the time things are said and done. It would be the seventh MCU movie to break $400M should it manage that feat. However, with "Avengers: Endgame" right around the corner, it begs to reason that "Captain Marvel" may have a slightly shorter window than most MCU movies to make its money.
You Look Wonderful Tonight
As I've stated before, FML is all about expectations. I can guarantee you that no one at Paramount is truly excited about "Wonder Park's" performance as the movie took five years and $100M to make. (For $25M less, you could have made "The Grinch" instead.) However, here in FML, you aren't playing against the production budget. Box office projections were under $12M heading into the weekend. However, sitting in a hefty 3,800 theaters, "Wonder Park" just seemed to be too big to fail this weekend, grossing $15,853,646. That was good for $108,587/Bux and a very easy BP win this weekend. A good chunk of FML sniffed it out too, as 746 players maxed out on "Wonder Park" six times this weekend.
New movie prognostication turned out to be the key to success this weekend, as the last two screens in your Cineplex were heavily dependent on how you felt about the two smaller new releases of the weekend, "No Manches Frida 2" and "Captive State." Of those who maxed out on "Wonder Park," the majority were bearish on both, as 426 players coupled their six screens of "Wonder Park" with one screen of "Tyler Perry's A Madea Family Funeral" and one screen of "Alita: Battle Angel." That decision turned out to be correct as "No Manches Frida 2" and "Captive State" finished 13th and 14th in value this weekend. Your Most Played Cineplex ends up as your Perfect Cineplex, grossing $121,858,398 after including $17M in bonuses.
A few more tidbits from the box office this weekend before we move on:
"Serenity" officially ends its box office run at $8.5M domestic. For star Anne Hathaway, this is her first more in wide release to gross under $10M domestic. For co-star Matthew McConaughey … It's not even his worst since the beginning of FML (2017's "Gold" ended at $7.2M domestic).
"Bumblebee" also ended its domestic run this weekend at $127M, which fell $3M short of 2017's "Transformers: The Last Knight."
This is Us
One new wide release enters the market this weekend, and it's a big one in the much anticipated "Us." The follow-up to Jordan Peele's 2017 breakout hit "Get Out" looks to outdo its predecessor in both terror and terrible SEO. Seriously, who names horror movies? "Us?" It?" "Get Out?" I don't think I could come up with a worse SEO name if I tried. Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!