Weekend Box Office Report
The box office battle this weekend was a showdown between two industry titans: Dreamworks vs "Madea." Most expected Dreamworks to win out, which they did. However, "Madea" didn't make it easy on them as "How to Train your Dragon: The Hidden World" finishes about $3M ahead of "Tyler Perry's A Madea Family Funeral," grossing $30,028,540. "Dragon 3" now sits just a few million away from becoming the third movie of 2019 to top $100M domestic. The previous two franchise outings hit $100M on exactly day 12 of their box office run. Oddly enough, it looks like the third will do the same.
Into the Expansion-verse
This weekend gave movie-goers their first chance to see a couple award winners after earning their coveted Oscars. While it's common to see the big winner get a marked expansion the following weekend, it is odd to see a best animated feature get one. The majority of the time, the Oscar winner for Best Animated Feature has already been out on VOD for months thanks to pretty much every big animated movie being out in the summer, with Thankgiving being about the latest you'd see. However, "Spider-Man: Into the Spider-verse" was a mid-December release and still viable in the box office with no VOD rentals available. Thanks to a bit of a dead weekend at the box office in the wake of our big upcoming release, Sony took the opportunity to blow "Spider-verse" out one last time, expanding from 800 theaters to a whopping 2400 theaters. One of the downsides of the timing for FML pricing is that these expansions are missed at times, so it comes as a surprise to no one that watches theater counts that "Spider-verse" ran away with the BP this weekend, grossing $2,151,246, or $195,568/Bux.
While the BP race was over before it began, the PC race was still on. 831 FMLers decided to take both high priced anchors and see how it worked out with "Dragon 3" x1/"Madea" x1/"Fighting With My Family" x1/"Spider-Verse" x5. Overall, that lineup performed well. Really, as long as you put together pretty much any lineup that started with two screens of the $25M+ movies this week and ended with at least three screens of "Spider-Verse," you had a pretty good weekend. That said, it's nice to get that $5M PC bonus, right?
Gotta Whole Lita Love
Figuring out the last screens of your Cineplex was easy if you wanted to nail the PC. The beginning wasn't quite as simple. Seventy percent of FML anchored with "Dragon 3," and they were dead right after making that decision, as "Madea" x2 anchored your PC. Any veteran FMLer knows to never count "Madea" out ("Boo" says hi from beyond the grave). The middle ground became the best way to use the $241 bux left after starting with "Madea" x2 and ending with "Spider-Verse" x3. It ended up coming down to really liking "Spider-Verse" and having just enough faith in "Alita: Battle Angel" to churn out just enough at the box office to finish off the PC. Well done to the 166 players kicking off March right with "Madea" x2/"Alita" x2/"Spider-Verse" x4, which grossed $90,172,482 after including $13M in bonuses.
Oh Captain My Captain
The second weekend of March gives us our first bona fide tentpole release of 2018. Get ready for the TWENTY-FIRST movie in the Marvel Cinematic Universe, "Captain Marvel," starring Oscar-winning actress Brie Larson. I figured this was something not a lot of Oscar winners do, but then FML Podcast host David Hammock and FML GOAT 20th Century Flops reminded me that Nic Cage, Halle Berry, Cate Blanchett, Jamie Foxx, and Ben Kingsley at least also had prominent roles in superhero movies post-Oscar win, so… Ok, Oscar winners like making money I guess. "Captain Marvel" will also be giving us our first daily split of 2019 ("Glass" wasn't a "daily" split, don't @ me), meaning you can buy Friday, Saturday, and Sunday separately in your Cineplex. Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!