Weekend Box Office Report
No surprises here as "Glass" takes its third box office crown with a gross of a mere $9,548,975. If you think it's been a while since our box office champion grossed under $10M, you'd be right. The last time the box office champion grossed under $10M was Labor Day weekend 2015, when "War Room" opened to $9.5M over the three-day frame. Being a four-day weekend in box office terms, "War Room" gets credit for an opening weekend above $10M technically. If you're going to be a stickler, you have to go back to Sept. 7-9 2013 when "The Possession" won the box office with just $9.3M to find the last official time it happened. Super Bowl weekend isn't always the lowest grossing weekend of the year, but this year, it feels safe to assume that's going to be the case.
With only one new release to worry about in "Miss Bala," FML Pricing was able to knock pricing out of the park in a week that confounded the player base thanks to severe weather midweek that led to a foggy weekend outlook. Only 375 players screened this week's Most Played Cineplex of "Glass" x3/"The Upside" x1/"Bohemian Rhapsody" x4. "Bohemian Rhapsody" was just one of many potential Best Performers exiting the weekend, as Sunday estimates left seven of the 15 movies on the slate within $5k $/Bux of the BP mantle.
Float Like a Butterfly, Sting Like a BP
In a week where there was a logjam for BP that anything could win, leave it up to the least-played movie on the slate to pull it out. In what is likely its final weekend in FML, "Bumblebee" led a tight ace through every update, just edging out the much more popular play of "A Dog's Way Home" to nab a BP win.
"Bumblebee" makes up four screens of your Perfect Cineplex along with three screens of "Glass" and one screen of "The Upside," a combination which grossed $58,015,802 after including $13M in bonuses. Good work to our 31 players who scored the PC!
The lord of the Underworld is now the lord of FML as King Devil takes a $2M lead in the Season Showdown. Odin's Eleven falls down a smidge to second place with REB rounding out the podium.
Brick By Brick
After a few quiet weekends, we start to get some real fireworks here with four new wide releases. Leading off the slate is "The LEGO Movie 2: The Second Part," starring Chris Pratt and… Chris Pratt. Fun! We also have three more movies checking in under 3000 theaters looking to grab niche audiences in "Cold Pursuit," "The Prodigy," and the aptly-titled "What Men What," a gender swap of, what else, "What Women Want." Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!