Would you like to build a lineup?

Each Thursday I'll give a little breakdown on how to build your lineup with the information readily available to everyone, especially if you don't know where to start.


this can always change pending preview numbers and are by no means a guarantee to win


It isn't easy being green, and you were definitely feeling that sentiment this past week if you didn't play Green Book. The huge theater increase really solidified that for many players.


At first glance, it looks like Super Bowl counter programming is going to reign supreme at the box office this weekend.


Cineplex Builder


The Cineplex Builder has a healthy 48k Bonus Bar to start from. Anywhere between 48-52k seems more than reasonable this week.


Bonus Bar


Guyett, like a lot of others, have the Bonus Bar set at 50k, which may be a bit of a stretch right now, but I'm sure by the time the weekend is over, it'll be closer than originally thought. Here's where the counter programming for the Super Bowl starts, with kids films being higher on the list than others for Best Performer potentional.


BSA


Seemed like a fairly obviously choice, but "Green Book" fit the rules to the BSA and is probably going to be correct. I have it as one of the bottom 3 performers of the week. Again, The Super Bowl is mentioned as a key factor for this weekend. Definitely not arguing BSWhite on this one :)


Fandango Check


Just when I think I've figured it out, Phil throws me a curve ball. When I look at theatre counts I noticed "The Upside" got an increase and "Glass" decreased but Phil and his infinite wisdom placed them in tiers I wouldn't have expected. That said, I was told that these represent the Top markets, so while a movie may gain/lose theaters, a lot still rides on the areas that have the most showings. The more you know!


It looks like the "pros" are also on the counter programming train when it comes to this weekend.


Pro Boxoffice


Pro has "The Kid Who Would Be King" in the top spot this week, followed by "A Dog's Way Home." Definitely starting to see a trend in the information available this week.


Boxoffice Report


BOR has "Miss Bala" at a whopping 63k Bonus Bar but without an actual theater count and not great reviews, I'm hard-pressed to believe it even though he has it handily above the next two, "Mary Poppins Returns" And "A Dog's Way Home." I don't know how realistic that is, but the 3 stay true to the narrative this week of counter programming.


Boxoffice Mojo


The trifecta is in on counter programming with Mojo having "Mary Poppins" coming in for best performer, followed by "A Dog's Way Home" and "The Upside."


Theatre Counts


I guess we should be thankful that BotR isn't in play this week :) There isn't any crazy increases or decreases this week except for "Second Act" which isn't on the slate so it isn't anything to worry about.


To end the narrative, counter programming is your friend this week. The Best Performer is most likely to come from a movie that doesn't really overlap the demographic that will be occupied most of Sunday. Go Rams!! :)