Weekend Box Office Report

Phil Crone

Pred-ictable


Well, it wasn't a total disaster for "The Predator," which did take the top slot at the box office as expected. That opening is a mere $100k less than 2010's "Predators," which would be fine for the 2018 movie if it also had a $40M budget. However, at $88M, things don't look great for "The Predator" in terms of profitability. Good news for "The Predator" though - with no big action movies until "Venom" in three weeks, "The Predator" could carve out a decent little run just by virtue of being the only action movie to come out since the beginning of August.


Predatory Pricing


Despite it being clear that "The Predator" was not going to do particularly well this weekend, 68 percent of FMLers still felt compelled to screen it this weekend, with "The Predator" anchoring your Most Played Cineplex of "The Predator" x1/"The Nun" x1/"Unbroken: Path to Redemption" x6, which was played by a mere 327 players. Like "The Predator," "Unbroken" was given a price just too enticing for many to pass up given the upside of faith-based movies in this time period. However, "Unbroken" proved to be another rough release for Pure Flix - until October 2017, Pure Flix never had a movie open in over 1000 theaters gross under $3M in its OW. "Unbroken" now makes Pure Flix's fifth straight movie to open over 1000 theaters and gross under $3M.


Mega Bux


Don't ask me why, but the weekend two weeks after Labor Day seems to always see great holds for PG-13 action movies. Two years ago, "Suicide Squad" fell less than 20 percent this weekend. Last year, "Spider-Man: Homecoming" fell less than 10 percent. This year, the only movie that fit the bill was "The Meg," which was given a pretty small hill to climb to get to the Best Performer bonus. "The Meg" did not disappoint its backers, grossing $3,862,851, which was good for $89,834/Bux and a BP win. The PC this weekend proved to be pretty popular, with 252 players nailing the PC of "A Simple Favor" x3/"The Meg" x5, which grossed $82,349,322 after including $15M in bonuses.


Clockwork


Three new wide releases enter the fray this weekend, lead by "Goosebum…. Hold on… Sorry, "The House with a Clock in its Walls." Hmmm, could've sworn that was a sequel to a certain 2015 movie, but I guess not. Besides that, we also have the Amazon Studios drama "Life Itself," Neon's "Assassination Nation," and the newest Michael Moore documentary "Fahrenheit 11/9," which I'm sure will find a vocal audience, and that's all I'll say about that. Set your lineups by Friday Noon Eastern/9 AM Pacific and we'll see you here next week!