Disney Shenanigans

@penny · Not Penny's Boat
Jul 18, 2019, 12:00pm PDT

It's been pretty much peppered in every thread this week. I thought I'd give it its own thread for discussion for those that may not know why we're all "worried" about potential tomfoolery with Disney accounting.

We may never know how many licks it takes to get to the center of a Tootsie Pop just like we may never know where $400k appeared for Endgame last weekend.

With The Lion King being the Disney tent pole movie this week, there is the potential of more magical accounting to happen with any of the Disney movies.

There are a few different Disney pairing in the Drive Ins this week, with Toy Story 4 taking the "lion's share" but having Aladdin and Endgame also being paired gives Disney some wiggle room. There are also rumblings of triple features that include Endgame.

It's also no secret that Endgame is very close to surpassing Avatar for the All Time record. Will Disney attempt to do it this week? Who knows.

There's a lot of convos happening, probably not just in the MC and on Discord about the magic of Disney accounting.

If you have questions, or thoughts or any WTF's, here's a great place to put them

30 Replies

  • Reply #1

    Just b/c I keep having to point it out, Aladdin also found a similar $400k pot of gold last week with essentially nothing at stake, but it flew much more under the radar for FML.

    @phils_phun_phlicks · Phil's Phun Phlicks!
    Jul 18, 2019, 12:07pm PDT
  • Reply #2

    Thanks @phils_phun_phlicks this is exactly the kind of info we need to look at as well :)

    @penny · Not Penny's Boat
    Jul 18, 2019, 12:26pm PDT
  • Reply #3

    This is what happens when you put geeks and nerds in charge of such important matters...


    @zman2018 · Terminus
    Jul 18, 2019, 12:32pm PDT
  • Reply #4

    Your current King of FML owes a lot of his success to Disney, so I embrace it fully!

    I maintain that Disney has certain milestones that it feels it needs to reach for certain movies. Let's look at a number of recent examples:

    A Wrinkle In Time

    AWIT is a great jumping off point. Take a look at the dailies for the weekend of June 15th. D.D.I.E. / Disney Accounting Magic in full effect here! Disney was not about to have Oprah fail to clear $100 mil domestic.

    Black Panther

    BP was ever so close to the $700 mil domestic milestone, but needed one last push to push it over that mark. Disney made that happen in the 1st week of August, as dailies went from a couple hundred dollars per day, to well over $10k per day. It was a 1 week run at 10 additional theaters which added that "Magical" $100K to top $700 mil!

    Christopher Robin

    This one's the outlier, as I don't know why Disney failed to push Pooh Bear over the $100 mil domestic mark. Who in the Pooh Family pissed off the accounting powers at the Mouse House?!? Looks like they gave it 2 pushes towards $100 mil, and then threw in the towel. A curious case, indeed!

    Ralph Breaks The Internet

    Ralph was supposed to be a bigger hit than it ended up being. Still, Disney wasn't about to have it fall short of $200 mil domestic, so they pushed it over that mark, thanks to a President's Weekend expansion, as well as another curious increase the weekend in which Captain Marvel opened.

    Mary Poppins Returns

    Mary Poppins Returns was another Disney movie which kind of underwhelmed from the start. However, decent staying power throughout the Winter put it in range of becoming a top 5 grossing "Musical" of all time. The final days of February/1st few days of March saw Disney push Mary past Chicago into that #5 overall slot.

    Captain Marvel

    The "Most Marvelous Cineplex" on Easter weekend, saw Ms. Marvel with a stunning hold, and angering many that had anchored with The Curse of La Llorona. I was on record at that time as stating that Disney was going to make sure that Captain Marvel crossed the $400 mil milestone that weekend, and then on the following weekend (Endgame openeing weekend), make sure that she passed Wonder Woman on the all time domestic chart. BOTH things happened.

    That now leads me into what's still to come......

    @bswhite · BSwhite 1970's Discoplex
    Jul 18, 2019, 12:45pm PDT
  • Reply #5

    What's To Come For Disney:

    Avengers Endgame

    Ever so close to becoming the #1 grossing movie worldwide of all time, I've thought that Disney was going to stick it to Quentin Tarantino once more, by having the record set...next weekend. However, now, by looking at the strong weekday dailies, and factoring in as yet unknown foreign numbers, there's a good chance that Disney wants that all time record this weekend so that they can announce it at San Diego Comic Con.


    Before its release, many were ridiculing Aladdin (especially Will Smith's Blue Genie), saying that it would be the bomb of the Summer. Who's laughing now?!? Aladdin has showed legs similar to Dancing Wolverine (The Greatest Showman), and is sniffing $1 billion worldwide. I have no doubt that Disney finds a way to push Aladdin over the Billion mark, and probably $350-360 mil domestic.

    Toy Story 4

    Toy Story 4 "disappointed" many, when it opened to JUST $120 mil opening weekend. Since then, it has chugged along, and is now north of $350 mil domestic. There is no doubt in my mind that Disney will make sure that it reaches $400+ mil domestic/$1 Bil+ worldwide.

    Disney has 3 releases left in 2019:
    Maleficent: Mistress Of Evil
    Frozen 2
    Star Wars: The Rise Of Skywalker

    I'm banking on Disney to reach the following benchmarks/break the following records:
    $4 billion yearly domestic total
    $8 billion yearly world wide total
    7 movies with at least $1 billion in worldwide gross.
    Frozen 2 to break the November opening weekend record (Catching Fire $158 mil)
    Highest Market Share by a studio in a given year - could end up around 40%!

    Bottom Line: 2019 is the year of Disney. Ride that horse for everything its worth!

    @bswhite · BSwhite 1970's Discoplex
    Jul 18, 2019, 12:45pm PDT
  • Reply #6

    To be clear it's not just Disney that does this but it is more brazen and has the options to do it.

    @realfakefilms · Real Fake Films: Angels with Filthy... △
    Jul 18, 2019, 1:40pm PDT
  • Reply #7

    To be clear it's not just Disney that does this but it is more brazen and has the options to do it.

    @realfakefilms · Real Fake Films: Angels with Filthy... △
    Jul 18, 2019, 1:40pm PDT
  • Reply #8

    @realfakefilms you're absolutely right. A lot of the time tho it doesn't swing the PC like what we witnessed last week which is why we're still talking about it.

    It's good to mention that all the studios do it, but you're spot on by using the word "brazen" to describe Disney

    @penny · Not Penny's Boat
    Jul 18, 2019, 1:49pm PDT
  • Reply #9

    Again, why do fans get so invested in Endgame beating Avatar? Who cares (besides Disney execs)?

    That said, doesn't Endgame come out on home video this Tuesday? That might have an impact on the weekend numbers.

    @arachnidmale · Andy's XXX Sexyplex Film Emporium
    Jul 18, 2019, 2:42pm PDT
  • Reply #10

    Well, if I had it at $1.6M and it came in at $2.1M, I'd care quite a bit, but outside of FML I could not give a damn, certainly.

    @jeremy · Circle of Life (IOU)
    Jul 18, 2019, 2:50pm PDT
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